A walk down Nike memory lane
Nike was founded in 1964 by Bill Bowerman and Phil Knight. However, at that point, it was known as Blue Ribbon Sports (BRS). It wasn’t until 1971 that they decided to rebrand the company as Nike, as in the Greek goddess of victory. In its first year of trading, BRS sold a total of 1,300 pairs of running shoes as a distributor for Onitsuka Tiger, a Japanese shoemaker now known as ASICS. Once the famous swoosh was introduced to the brand in 1971, things really started to take off for Nike. In the same year, Bowerman invented his own innovative sneakers using a waffle iron. These were later patented in 1974 as the “Nike Waffle Trainer.”
By 1980, the company had cornered more than 50% of the U.S. athletic shoe market. The ‘90s and ‘00s saw Nike take on various acquisitions including Bauer Hockey in 1994, Converse in 2003, and Umbro in 2008. Although Converse is still owned by Nike, it decided to sell on Umbro in 2012. It was also in the ‘90s when the company moved into its World Headquarters in Beaverton, Oregon. The company now has a net income of more than $4.2 billion annually and has net assets worth more than $23.25 billion in total.
Supporting U.S. Military Members and Veterans
There are various ways in which Nike shows its appreciation to the active military members and retired military personnel of this country. Here are just a few special examples:
- The Nike KD 10 “Veterans Day” Sneaker: Launched on November 11 last year, the Nike KD 10 is a sneaker specially designed to honor all those brave men and women who have served in the country’s armed forces. They’re a Dark Stucco color with green woven fabric that resembles military fatigues.
- The Nike Air Jordan XX9 “Veterans Day” Sneaker: In 2015, Nike released the Air Jordan XX9 to commemorate Veterans Day and shows its appreciation to all the men and women past and present of the U.S. military. These sneakers had a red, white, and blue color theme that also featured American flags on the insoles.
- NFL Salute to Service: It’s not just shoes that Nike likes to honor the country’s military personnel and veterans. In 2011, the NFL set up a program called NFL Salute for Service. It’s a program that strives to honor and support members of the U.S. military by raising awareness for all the incredible sacrifices these men and women have and continue to make every day to ensure we remain safe. Working with various non-profit organizations including TAPS, the Pat Tillman Foundation, and Wounded Warrior Project, NFL’s Salute to Service helps provide resources and funding to active duty personnel and veterans that need it most.
For the past few seasons, the NFL has teamed up with Nike to show a combined effort in supporting the U.S. military, not just on Veteran’s Day, but during the whole month of November. NFL military style Nike hoodies, jerseys, and T-shirts are worn by players and sold on both organization’s websites and stores. Since the program has been up and running it’s managed to raise more than $17 million for military and veteran causes and is likely to continue to do so for some time to come.
Nike military discount
On top of special edition sneakers and dedicated programs to honor those who’ve served in the U.S. military, Nike also likes to show its appreciation by offering these brave citizens a year-round discount to be enjoyed at any Nike, Converse, or Hurley store located in the United States or at Nike.com. The discount is available to all active, retired, reservist, or veteran of the U.S. Army, Air Force, Navy, Marines, or Coast Guard and qualifies the user to a healthy 10% at the checkout. Some goods such as any Apple, Microsoft, and Nike technology equipment are excluded from the offer, as are gift cards. Other than that, those who qualify are free to use the discount to their heart’s content.
It’s refreshing to see Nike also takes supporting the country’s veterans and military personnel seriously, alongside other big firms such as Walmart and The Home Depot. For all the things these courageous individuals have done for us and our country, it’s the very least company’s can do. A few dollars off a huge corporation, such as Nike’s balance sheet, to go towards helping a veteran in need, will mean very little to the company but could mean the world to the person.
If you’ve never done it before just take a few moments to sit back and think about all the things the veterans of this country have done for us and continue to do for us daily. Without the U.S. military we would not have the freedom we do today and many of us wouldn’t even be here. So the next time you are looking to show your support for a good cause, why not check out Nike’s range of NFL Military Hoodies. Not only do you get a quality hoodie, but you also get the added benefit of knowing some of the proceeds are going towards a very good cause.